NETW583 Strategic Management Of Tech
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Question 1. 1. (TCO A) Among member countries of the Organization for Economic Cooperation and Development, the majority of R&D funds come from ______. (Points : 4)
government
industry
universities
private nonprofit organizations
Question 2. 2. (TCO A) After Yahoo! was introduced as an easy way to search the World Wide Web, it was followed by other search engines, some of which had improved or faster ways to search. This is an example of how one innovative idea can (Points : 4)
ruin the business of someone else.
slow down obsolescence.
stimulate more innovations and create a new market.
never be truly copied.
Question 3. 3. (TCO B) There are network externalities in the internet access market but neither DSL nor Cable Modems has a clear dominance in technology for broadband Internet connections. Which of the following is most likely to be true? (Points : 4)
there will be great pressure to select a single dominant design by the market.
both platforms might successfully coexist.
customers may face a large degree of ambivalence about the choice among them.
all of the above.
Question 4. 4. (TCO B) Most graphic artists, newspapers, magazines, and other professionals who work intensely with pictures use Photoshop. To be perceived as a better value, a new graphics program would have to offer more value than Photoshop’s _________________ (Points : 4)
complementary goods
installed base
complementary goods and installed base
technological ability, complementary goods, and installed base
Question 5. 5. (TCO C) Which of the following would describe a primary activity according to Michael Porter’s model of the value chain? (Points : 4)
The human resource activities of Wal-Mart
A Wal-Mart advertising campaign
The accounting function at Wal-Mart
The development of new scanning equipment at Wal-Mart
Question 6. 6. (TCO D) If a firm has the option of investing in R&D, the cost of implementing the technology is the _______. (Points : 4)
exercise price
nature of the option
benefit of exercising the option
the value of the option
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